Tacoma Arts Live

Following the pandemic and the acquisition of a new armory space, Tacoma Arts Live, a well-established arts institution in the Pacific Northwest, enlisted ThoughtMatter to create a campaign aimed at increasing awareness and re-establishing its ties with the local community.

Based on the insight that the organization’s arts and educational programs ignite a creative spark within its community members, our team developed a design system that captured this essence. Leveraging their existing logomark and signature red color, we crafted a campaign identity that embodied the organization’s dynamic spirit.

This project was completed as a member of the ThoughtMatter design team.

My role: Senior Designer
Creative Director: Ben Greengrass, Senior Designer: Wednesday Krus, Motion Designer: Jeff Donlan

Related press: Creative Boom, It’s Nice That, Creative Review, Communication Arts