World mental
health day festival

In October 2023, mental health nonprofit Project Healthy Minds and Hudson Yards hosted their second annual World Mental Health Day Festival to raise awareness and celebrate their commitment to making mental health resources more widely accessible. The festival programming included panels, cycling classes, meditation, and a Parents’ Summit in partnership with the Archewell Foundation.

I was tapped by the Project Healthy Minds team to provide my experiential design expertise and create a unified graphic system across the Hudson Yards campus as well as a micro-identity for the co-sponsored Archewell Foundation event hosted by Prince Harry and Meghan. Working alongside the creative lead and coordinating with our print vendor, I developed a wayfinding system and designed large scale backdrops for the panels and the event’s TODAY Show appearance.

My role: Experiential Graphic Designer
Creative Lead: Allisan Salazar
Event photography: Sabrina Steck & Boulder Media House

Related Press: The TODAY Show, Harper’s Bazaar